You've worked hard and successfully met your fundraising goals. Hooray! Now that your fundraiser has wrapped up, you may want to kick back, relax, and bask in your fundraising success. But before you take your victory lap, make sure you've done these four things after your fundraiser to set your organization up for even more success next time.
1. Say Thank You
From volunteers and staff to students and parents, thanking everyone involved with your fundraiser is the smart thing to do. One of the most common causes of decreased fundraising support is never taking the time to say thank you. A personalized email or a hand-written note is a good starting point. A public thank you can take it one step further — post a thank you message on your organization's Facebook page, publish a thank you in your weekly newsletter, hang a thank you poster in the building's front entry. If time and budget permits, throw a "Thank You Party" where you acknowledge everyone for their hard work. A successful fundraiser is a group effort; do whatever you can to make the group feel appreciated.
2. Ask for Feedback
Sure, you know how much money was raised, but how well did the fundraiser really perform? How do your supporters actually feel about the experience? What worked well? What went wrong? What are the biggest opportunities for improvement? It's important to gather information about your fundraising campaign in order to correct mistakes and make things even smoother next time. Survey everyone involved to get insights from different perspectives. Sometimes your supporters may notice things that you don't. Use a free online survey tool to send out the survey, track, and analyze responses quickly.
3. Share Your Success
Don't leave your supporters in the dark. Let them know the end result! Were the students able to buy those new computers? Did you reach or exceed your fundraising goal? Did you raise a record amount of money in record time? Your supporters have invested their time, money, and energy into your cause; be sure to share your happy ending.
4. Start Planning for Next Time
While positive emotions are still high, start planning for your next fundraiser. Can you start getting volunteers to sign up again? What feedback did you get from your survey? Do you need to start working on approvals for next year? What can be done to make your next campaign bigger, better, and more profitable than before? Meet with your local fundraising specialist to discuss the strengths and weaknesses of your last fundraiser and set a date for your next one. The earlier you start planning, the more you improve your chances of being even more successful next time around.