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Introducing Our New Look

Posted by WFC Team on Aug 1, 2018 8:37:33 AM

For nearly 70 years, World’s Finest® Chocolate has been a leader in fundraising. We’ve helped schools, families, and communities raise money to reach their goals. We’ve always been more than a fundraising company; and we owe it all to the 25,000 communities that put their trust in us. Our brand is well-known, but we wanted to make it more memorable and centered around purpose, fun, and extraordinary value.



Today, we’re excited to announce OUR NEW LOOK! We’re still the white bar in the silver foil with the same delicious chocolate; we’ve just updated our branding to make our values and commitment to communities come to life! Say hello to the new World’s Finest® Chocolate:

WFC_Packaging_Bars__1NEW cases

The two interlocking hearts represent the partnership between World’s Finest Chocolate and the millions of schools and organizations that sell our chocolate every year. Our new tagline, “We Fund Communities™” (which is also W.F.C.!) sums up the core of who we are and what we represent.

WFC Logo Centered + Tag + EyebrowWFC We Fund Communities Circular Logo-1

Our goal is to remind you that we’re in this with you; we’re going to work together; and we’re going to help you raise the most amount of money in the least amount of time. We’ll make sure you reach your fundraising goals one chocolate bar at a time.

New Homepage for World's Finest Chocolate



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