There are many moving pieces that go into making a fundraiser successful. From budgeting and planning to actually running your fundraiser, each decision can make or break your profits. Raising awareness is perhaps one of the most important parts of your fundraising campaign. These five tips will help you promote your fundraiser in the most effective way!
Facebook is the perfect place to start building the foundation of your social media presence for your fundraiser. You can create a Facebook Page or Event which will allow you to post sales updates, share sales tips, and send reminders. The goal is to keep your audience engaged in your cause. A visual representation of how close you are to reaching your goal can keep everyone motivated and focused. To amplify your message, try posting on other social media platforms such as Twitter and Instagram as well.
Reach out to people and businesses in your community to find ways to collaborate. Use the community’s events to promote your own campaign by setting up an informational booth, launching a pop-up shop, or just networking with potential supporters. You can even post about the businesses that help you out on your organization's Facebook page, providing free promotion for their good deeds. It’s a win-win situation.
ConsistencyWhether you are posting on Facebook, sending out an email or hanging up posters, make sure you do so on a consistent basis. It's also important to keep all the marketing messages consistent. You can do this by using the same color scheme, pictures, hashtags, etc. on all messaging. This creates less work for you and helps your audience easily recognize your campaign.
It’s easy to get caught up in the craziness of your fundraiser, but remember to have fun and stay positive throughout the campaign. This enthusiasm will branch out to other aspects of your fundraiser and will create an environment that everyone will want to be involved in. Everyone involved will feed off your fun, positive energy. Attitude is everything!